Step 1:

  • Check the official GUND or Spin Master website for information on the GUND Forever Friends program, which allows you to register a unique QR code on the sewn-in label to help protect your plush friend.

  • Confirm that the issue is a manufacturing defect (inoperable parts or structural failures present upon delivery) rather than damage from "heavy hugging," pet-initiated wear, or improper laundering.

  • Verify that you have a valid proof of purchase (sales receipt or order number) from an authorized retailer, as this is required to validate your status as the original owner.

Step 2:

  • Visit the official GUND Help Center to review care instructions and cleaning guides, as many aesthetic issues can be resolved with simple, surface-washable maintenance.

  • Capture clear digital photos of the toy and the specific defect. For animated toys, a short video demonstrating the mechanical failure is highly recommended to assist the technical team.

  • Document the Batch Code or Serial Number usually found on the sewn-in tush tag or original packaging to help the team identify the specific production run.

Step 3:

  • Reach out to the team  directly through the official online contact form on the GUND website to initiate your quality claim.

  • Provide your order number/receipt, batch code, and digital photos to receive guidance from a support specialist.

  • Follow the specific guidance provided; for verified defects reported shortly after delivery, the brand typically offers a resolution or replacement to ensure the snuggles continue.

Gund Warranty Period:

  • Limited lifetime guarantee against workmanship/material defects.

Gund Contact Information:

Phone Number

800-448-G4863

Contact Address

One GUND Drive, Brockton Turnpike, Route 24 Exit 16B, Peabody, MA 01960, USA.

Chat or Submit a Claim

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Useful Links:

What is covered under the Gund Warranty?

These are covered in GUND's warranty policy

  • Manufacturing Defects: Internal structural failures, stitching errors, or material flaws present from the factory.
  • Mechanical Failures: Issues with electronic modules in animated plush (e.g., sound or movement) occurring under intended use.
  • Missing Components: Assistance with replacing essential parts or accessories that were absent from the original box upon opening.
  • Shipping Damage: Issues resulting from transit, provided they are reported immediately upon receipt.

What is NOT covered under the Gund Warranty?

These are NOT covered in GUND's warranty policy

  • Normal Wear & Tear: Expected aesthetic changes, such as fur matting, paint scuffing on hard-surface eyes, or the natural softening of materials over time.
  • User-Initiated Damage: Rips, stains, or electronic failures caused by immersion in water, rough handling, or using the toy in a manner contrary to its design.
  • Third-Party Purchases: Claims for items bought through unauthorized second-hand markets or auction sites without a valid retail receipt.
  • Retired Items: While GUND provides support where possible, replacements may not be available for discontinued or "retired" designs.

Products of Gund:

Our complete claim assistance covers all Gund products, including:

Product name
Building Blocks & Construction Toys
Toy Vehicles & Playsets
Pretend Play Toys
Educational & Developmental Toys
Ride-On Toys
Musical Instruments
Sensory Toys
Bath & Outdoor Toys

Contact Our Claim Experts

Feel free to get in touch with our Warranty Valet® claim experts. Our dedicated staff is more than happy to assist you.

Disclaimer: Warranty Valet exclusively functions as an agent for warranty claim processing and possesses no authority or ownership of Gund logos or trademarks. The rights to all brand logos and trademarks remain the sole prerogative of Gund.