Step 1:

  • While formal registration isn't mandatory, retaining your original sales receipt is essential; Aurora World typically requires proof of purchase from an authorized reseller to validate any warranty claims.

  • Confirm that the issue is a manufacturing defect (such as an open seam or a factory error) rather than "user-initiated damage" like pet damage, stains, or general wear from heavy play.

  • Check the purchase date: Warranty coverage for defects typically extends for 6 months from the initial purchase, with a shorter 10-day window to report items that arrived damaged.

Step 2:

  • Visit the official Aurora Gift support page to review basic care instructions, as many surface marks on plush toys can be resolved with a gentle damp cloth and mild soap.

  • Capture clear digital photos of the plush toy, the specific defect, and the sewn-in tush tag, as the batch codes and safety information on the tag are vital for quality control tracking.

  • Document the specific collection name (e.g., Eco Nation, Destination Nation, or ebba) and the item's SKU number, usually found on the hangtag or the purchase confirmation.

Step 3:

  • Reach out to the team to Contact Us directly by emailing or using the official web form to initiate a Return Merchandise Authorization (RMA).

  • Provide your case details and wait for a response; Aurora World generally handles claims by replacing the item with a new unit or a comparable model if the original character is no longer in production.

  • Follow the specific shipping instructions provided; note that while the replacement is free, you may be responsible for the shipping costs to send the defective unit back for inspection.

Aurora Warranty Period:

  • Repairs/replacements available up to 1 year after production ends.

Aurora Contact Information:

Phone Number

888-287-6722

Contact Address

Aurora World Building, 624 Teheran-ro, Gangnam-gu, Seoul, Republic of Korea

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Useful Links:

What is covered under the Aurora Warranty?

These are covered in Aurora World's warranty policy

  • Manufacturing Defects: Issues like split seams, detached limbs (if not pulled off), or facial features (like eyes) that were not secured properly at the factory.
  • Material Flaws: Unexpected fabric tearing or shedding that occurs under normal handling within the warranty period.
  • Incorrect Orders: Receiving the wrong plush character or size compared to what was listed on your official order confirmation.
  • Authorized Replacement: Provision of a new unit if the original is verified as defective, ensuring your collection remains in premium condition.

What is NOT covered under the Aurora Warranty?

These are NOT covered in Aurora World's warranty policy

  • User-Initiated Damage: Rips, stains, or odors caused by pets, rough play, or exposure to food and liquids.
  • Improper Cleaning: Damage resulting from machine washing or drying if the specific toy was labeled as "surface wash only."
  • Second-Hand Items: Products purchased through unauthorized third-party marketplaces (like eBay) or thrift stores where an original retail receipt cannot be provided.
  • Normal Wear & Tear: The natural "matting" of plush fur or flattening of stuffing that occurs over time with frequent hugging and use.

Products of Aurora:

Our complete claim assistance covers all Aurora products, including:

Product name
Plush Toys (Bears - Unicorns - Animals)
Fidget Toys
Baby Safe Plush
Licensed Characters
Gift Sets

Contact Our Claim Experts

Feel free to get in touch with our Warranty Valet® claim experts. Our dedicated staff is more than happy to assist you.

Disclaimer: Warranty Valet exclusively functions as an agent for warranty claim processing and possesses no authority or ownership of Aurora logos or trademarks. The rights to all brand logos and trademarks remain the sole prerogative of Aurora.